绗�1绔�鑳屾櫙涓庣幇鐘剁瘒
1.1 APP钀ラ攢鐨勭浉鍏冲畾涔�
1.1.1 绉诲姩浜掕仈缃戠殑瀹氫箟鍙婁笟鍔�
锛�1锛夌Щ鍔ㄤ簰鑱旂綉鐨勫畾涔�
锛�2锛夌Щ鍔ㄤ簰鑱旂綉鐨勪笟鍔′綋绯�
锛�3锛夌Щ鍔ㄤ簰鑱旂綉涓氬姟鐗圭偣
锛�4锛夌Щ鍔ㄤ簰鑱旂綉鐨勫叆鍙ｅ垎鏋�
1.1.2 绉诲姩鐢靛瓙鍟嗗姟鐨勫畾涔夊強涓氬姟
锛�1锛夌Щ鍔ㄧ數瀛愬晢鍔＄殑瀹氫箟
锛�2锛夌Щ鍔ㄧ數瀛愬晢鍔＄殑涓氬姟鍒嗘瀽
1.1.3 绉诲姩钀ラ攢鐨勫畾涔夊強鍒嗙被
锛�1锛夌Щ鍔ㄨ惀閿€鐨勫畾涔�
锛�2锛夌Щ鍔ㄨ惀閿€鐨勫垎绫�
1.1.4 APP钀ラ攢鐨勫畾涔�
锛�1锛堿PP鐨勫熀鏈惈涔�
锛�2锛堿PP鐨勪富瑕佸垎绫�
锛�3锛堿PP钀ラ攢鐨勫畾涔�
锛�4锛夋湰鎶ュ憡鐨勭爺绌惰寖鍥�
1.2 APP钀ラ攢鐨勫彂灞曡儗鏅�
1.2.1 APP钀ラ攢鍙戝睍鐨勭ぞ浼氳儗鏅�
锛�1锛夊弬涓庢€ф椂浠ｅ埌鏉ワ紝娑堣垂鑰呭悎浣滃寲瓒嬪娍澧炲己
锛�2锛夌Щ鍔ㄧ缃戞皯瑙勬ā杩呯寷澧為暱锛屼笂缃戞椂闀夸笉鏂鍔�
1.2.2 APP钀ラ攢鍙戝睍鐨勫晢涓氳儗鏅�
锛�1锛変笘鐣岃惀閿€鐞嗗康鐨勫彉闈�
锛�2锛夌Щ鍔ㄧ數鍟嗚妯¤繀鐚涘闀�
锛�3锛変紶缁熻涓氫笌绉诲姩浜掕仈缃戠殑铻嶅悎姝ヤ紣鍔犲揩
锛�4锛夊ぇ浼犲獟鏍煎眬鏀瑰彉锛岀Щ鍔ㄥ箍鍛婅涓氬揩閫熷彂灞�
1.2.3 APP钀ラ攢鍙戝睍鐨勬妧鏈儗鏅�
1.3 浼佷笟APP钀ラ攢鐜扮姸
1.3.1 APP钀ラ攢浠峰€煎垎鏋�
锛�1锛堿PP钀ラ攢鐨勪紭鍔�
锛�2锛堿PP钀ラ攢鏄湭鏉ヨ惀閿€瓒嬪娍
1.3.2 APP鍙戝睍鍔垮ご鍙婅秼鍔�
锛�1锛堿PP鍙戝睍鍔垮ご鍒嗘瀽
锛�2锛堿PP鍙戝睍瓒嬪娍鍒嗘瀽
1.3.3 涓栫晫鍝佺墝APP鍙戝睍鐘跺喌鍙婂惎绀�
锛�1锛変笘鐣屽搧鐗孉PP鎺ュ彈搴﹀垎鏋�
锛�2锛夊悇琛屼笟鐨勫搧鐗孉PP鏁伴噺鍒嗗竷
锛�3锛変笘鐣屽搧鐗孉PP鐨勭被鍨嬬壒鐐�
锛�4锛変笘鐣屽搧鐗孉PP鐨勫钩鍙拌澶囧垎甯�
锛�5锛変笘鐣屽搧鐗孉PP鐨勭敓瀛樺懆鏈�
锛�6锛変笘鐣屽搧鐗孉PP鐢ㄦ埛璁ゅ彲绋嬪害
锛�7锛変笘鐣屽搧鐗孉PP搴旂敤鐨勫惎绀�
1.3.4 鎴戝浗浼佷笟APP寮€鍙戠幇鐘朵笌钀ラ攢鏁堟灉
锛�1锛変紒涓欰PP寮€鍙戞暟閲忓垎鏋�
锛�2锛変笉鍚岃涓欰PP寮€鍙戞瘮渚�
锛�3锛変紒涓欰PP瑙勫垝鏈熸暟鍒嗘瀽
锛�4锛変紒涓欰PP钀ラ攢鏁堟灉鍒嗘瀽
锛�5锛変紒涓欰PP鐢ㄦ埛灞炴€у垎鏋�
锛�6锛変紒涓欰PP鐢ㄦ埛琛屼负鍒嗘瀽
绗�2绔�鍒涙剰涓庤璁＄瘒
2.1 浼佷笟APP妯″紡瀹氫綅涓庡疄鏂借矾寰�
2.1.1 浼佷笟APP濡備綍姝ｇ‘瀹氫綅
锛�1锛堿PP鍔熻兘瀹氫綅
锛�2锛堿PP浣撶郴瀹氫綅
锛�3锛堿PP濡備綍姝ｇ‘瀹氫綅
锛�4锛変紒涓欰PP濡備綍鎵撻€犲ソ鐨勫搧璐�
2.1.2 浼佷笟APP鍔熻兘瀹氫綅妯″紡鍒嗘瀽
锛�1锛夐攢鍞�/鏈嶅姟绉诲姩鍖栨ā寮忓垎鏋�
锛�2锛変骇鍝佺殑绉诲姩鍖栨嫇灞曟ā寮忓垎鏋�
锛�3锛夊搧鐗屾矡閫氱Щ鍔ㄥ寲妯″紡鍒嗘瀽
锛�4锛夊鎴风鐞嗙Щ鍔ㄥ寲妯″紡鍒嗘瀽
锛�5锛夊唴閮ㄥ搧鐗屽缓璁剧Щ鍔ㄥ寲妯″紡鍒嗘瀽
锛�6锛変骇鍝佺粍鍚堢Щ鍔ㄥ寲妯″紡鍒嗘瀽
2.1.3 浼佷笟APP浜掑姩鍒涙剰妯″紡鍒嗘瀽
锛�1锛変紒涓欰PP浜掑姩钀ラ攢鍒涙剰妯″瀷鐨勬瀯寤�
锛�2锛変紒涓欰PP浜掑姩钀ラ攢鐨勫垱鎰忔ā寮忓垎鏋�
锛�3锛変紒涓欰PP鍒涙剰钀ラ攢浼犳挱鐨勫灞傛鎬т笌鏁村悎鎬�
2.1.4 APP钀ラ攢鐨勫垱鎰忔ā寮忚矾寰勫強妗堜緥灞曠ず
锛�1锛夊垱鏂颁簰鍔ㄨ浆鍖栭渶姹傦細鏉滆暰鏂疉PP
锛�2锛夊鎬濆鎯冲垱鏂颁綋楠岋細蹇呰儨瀹PP
锛�3锛変綋楠屾椂灏氭疆娴佹枃鍖栵細鍟ら厭APP
锛�4锛夊叧娉ㄧ敤鎴烽ギ椋熷仴搴凤細鏃╅APP
锛�5锛変釜鎬у搧鐗屾瀬鑷翠綋楠岋細涓夋槦APP
锛�6锛夎垖灏栦笂鐨勮创蹇冩湇鍔★細21Cake APP
锛�7锛夐煶涔愯儗鍚庣殑浼樻儬鍒革細鑸┖APP
锛�8锛夋柊鍨嬭创杩戜簰鍔ㄤ綋楠岋細CHOCK濂朅PP
锛�9锛夐粡浣忓勾杞诲濡堢殑蹇冿細澶囧瓡APP
锛�10锛夌瀛︽妧鏈垱鎰忓钩鍙帮細buffer bursters
2.2 浼佷笟APP寮€鍙戜笌鐢ㄦ埛浣撻獙璁捐绛栫暐
2.2.1 鍏充簬APP寮€鍙戞垚鏈笌鍛ㄦ湡
锛�1锛堿PP寮€鍙戜竴鑸祦绋�
锛�2锛変紒涓欰PP寮€鍙戞垚鏈В鏋�
锛�3锛変紒涓欰PP寮€鍙戝懆鏈熷垎鏋�
2.2.2 APP寮€鍙戝墠闇€鑰冭檻鐨勯棶棰�
锛�1锛夊紑鍙戠洰鐨勪笌鐩爣鐨勭‘瀹�
锛�2锛夊紑鍙戞柟寮忕殑閫夋嫨闂
锛�3锛夊紑鍙戝钩鍙扮殑纭畾闂
锛�4锛夊悗鍙扮郴缁熺殑铻嶅悎闂
2.2.3 APP浣跨敤缁堢鐗圭偣鍙婂叾璁捐瑕佺偣
锛�1锛夋祻瑙堟椂闂寸鐗囧寲鐗圭偣鍙婅璁¤鐐�
锛�2锛夎Е灞忕Щ鍔ㄧ壒鐐瑰強璁捐瑕佺偣
锛�3锛夊睆骞曞彈闄愮壒鐐瑰強璁捐瑕佺偣
锛�4锛夎緭鍏ュ彈闄愮壒鐐瑰強璁捐瑕佺偣
锛�5锛夎€楄垂娴侀噺鐗圭偣鍙婅璁¤鐐�
2.2.4 浼佷笟APP鐨勭嫭鐗规€у強璁捐瑕佺偣
锛�1锛堿PP璁捐鐨勮В鏋勪笌閲嶆瀯
锛�2锛変紒涓欰PP搴斿叿澶囩殑瑕佺礌
锛�3锛変紒涓欰PP鐨勫吀鍨嬫ā鍧楄缃�
锛�4锛変紒涓氬搧鐗孉PP鐨勮璁¤鐐�
2.2.5 APP骞冲彴姣旇緝鍙婇鍙戝钩鍙伴€夋嫨
锛�1锛夋墜鏈哄钩鍙板競鍦烘牸灞€
锛�2锛変笁澶у钩鍙颁紭缂虹偣姣旇緝
锛�3锛堿PP棣栧彂骞冲彴閫夋嫨
2.2.6 浼佷笟APP鐢ㄦ埛浣撻獙璁捐鎶€宸�
锛�1锛変紒涓欰PP鍗佸ぇ璁捐鎶€宸�
锛�2锛変紒涓欰PP鐢ㄦ埛浣撻獙璁捐
绗�3绔�甯傚満鎺ㄥ箍绡�
3.1 浼佷笟APP鎺ㄥ箍鎴愭湰鍙婃帹骞挎柟妗�
3.1.1 APP鎺ㄥ箍鎴愭湰鍙婃暣鍚堟柟妗�
锛�1锛堿PP鐢ㄦ埛鑾峰彇鎴愭湰鍒嗘瀽
锛�2锛夌敤鎴稟PP鑾峰彇娓犻亾纰庣墖鍖�
锛�3锛夌鐗囧寲涓嬬殑APP鏁村悎鎺ㄥ箍鏂规
3.1.2 APP涓嶅悓鎺ㄥ箍闃舵鐨勬帹骞挎柟妗�
锛�1锛夌涓€闃舵锛氱瀛愮敤鎴锋帹骞挎湡
锛�2锛夌浜岄樁娈碉細澧為暱寮忕敤鎴锋帹骞挎湡
锛�3锛夌涓夐樁娈碉細鐖嗗彂寮忕敤鎴锋帹骞挎湡
3.1.3 APP鎺ㄥ箍杩囩▼涓殑涓昏璇尯
3.2 浼佷笟APP涓昏鎺ㄥ箍娓犻亾鍙婃帹骞跨瓥鐣�
3.2.1 APP绾夸笅娓犻亾鎺ㄥ箍绛栫暐
锛�1锛夌嚎涓嬫笭閬撳ぇ鐜姒傝堪
锛�2锛夌嚎涓嬫笭閬撳埄鐩婅瘔姹備笌鍚堜綔绛栫暐
锛�3锛夊叾瀹冪嚎涓嬫帹骞挎柟寮�
3.2.2 APP搴旂敤鍟嗗簵鎺ㄥ箍绛栫暐
锛�1锛堿PP搴旂敤鍟嗗簵鍒嗙被鍙婃牸灞€
锛�2锛変笁绫诲簲鐢ㄥ晢搴桝PP鎺ㄥ箍姣旇緝
锛�3锛堿PP搴旂敤鍟嗗簵鎺ㄥ箍鏂规硶涓庢妧宸�
锛�4锛夐噸鐐瑰簲鐢ㄥ晢搴楁悳绱㈡帓鍚嶈鍒欏強APP鎺ㄥ箍寤鸿
3.2.3 APP绀句細鍖栨笭閬撴帹骞跨瓥鐣�
锛�1锛堿PP绀句細鍖栬惀閿€鎺ㄥ箍鐨勫ソ澶�
锛�2锛堿PP绀句細鍖栨帹骞跨殑鎶€宸т笌鏂规硶
锛�3锛堿PP绀句細鍖栬惀閿€鐨勮鍒�
锛�4锛堿PP绀句細鍖栬惀閿€鍒涙剰绛栫暐
锛�5锛堿PP绀句細鍖栬惀閿€鐨勪紭绉€妗堜緥
3.2.4 APP鍏跺畠娓犻亾鎺ㄥ箍绛栫暐
锛�1锛夋崲閲忔帹骞跨瓥鐣ヤ笌鎶€宸�
锛�2锛夌綉鐩熸帹骞跨瓥鐣ヤ笌鎶€宸�
锛�3锛夌Н鍒嗗鎺ㄥ箍绛栫暐涓庢妧宸�
锛�4锛夋暟鎹簱鎺ㄥ箍绛栫暐涓庢妧宸�
锛�5锛夊彛纰戞帹骞跨瓥鐣ヤ笌鎶€宸�
锛�6锛夊叾瀹冧粯璐规帹骞跨瓥鐣ヤ笌鎶€宸�
3.3 浜岀淮鐮佸拰LBS濡備綍鍔╁姏浼佷笟APP鎺ㄥ箍
3.3.1 浜岀淮鐮佸紩娴佺瓥鐣�
锛�1锛変簩缁寸爜鐨勭Щ鍔ㄨ惀閿€浠峰€�
锛�2锛堿PP浜岀淮鐮佽惀閿€鐨勪紭鍔�
锛�3锛堿PP濡備綍鍊熷姏浜岀淮鐮佺簿鍑嗗紩娴�
3.3.2 LBS寮曟祦绛栫暐
锛�1锛塋BS钀ラ攢鐨勫晢涓氫环鍊�
锛�2锛夊埄鐢↙BS鎺ㄥ箍APP鐨勬柟娉�
锛�3锛堿PP濡備綍鍊熷姏LBS钀ラ攢
绗�4绔�杩愯惀缁存姢绡�
4.1 浼佷笟APP杩愯惀鏍稿績鎸囨爣鍙婅繍钀ユ彁鍗囩瓥鐣�
4.1.1 APP杩愯惀妯″瀷鍙婃寚鏍�
锛�1锛堿PP杩愯惀蹇呴』鍏虫敞鐨勬寚鏍�
锛�2锛堿PP杩愯惀AARRR妯″瀷
锛�3锛堿PP杩愯惀鍥㈤槦瑙掕壊鏋勬垚
4.1.2 APP濡備綍鐣欎綇鐢ㄦ埛
锛�1锛堿PP鐢ㄦ埛鐣欏瓨鐜�
锛�2锛堿PP鐢ㄦ埛娴佸け鐜囧強鍘熷洜
锛�3锛堿PP濡備綍鐣欎綇瀹㈡埛
4.1.3 濡備綍閫氳繃鎺ㄩ€佹彁鍗嘇PP杩愯惀鏁堟灉
锛�1锛夋帹閫佺粰杩愯惀甯︽潵鐨勬晥鏋�
锛�2锛夊浣曢€夋嫨绗笁鏂规帹閫佹湇鍔″晢
锛�3锛夊浣曞疄鐜颁釜鎬у寲鎺ㄩ€�
锛�4锛堿PP鎺ㄩ€佹柟闈㈢殑缁忛獙鍊熼壌
4.2 O2O涓庡ぇ鏁版嵁濡備綍鍔╁姏APP钀ラ攢
4.2.1 O2O濡備綍鍔╁姏APP钀ラ攢
锛�1锛夌Щ鍔∣2O鍙戝睍鐜扮姸
锛�2锛堿PP鎴愪负O2O鐨勯噸瑕佽浇浣�
锛�3锛堿PP涓嶰2O鐨勬繁搴︾粨鍚堟渚�
4.2.2 澶ф暟鎹浣曞姪鍔汚PP钀ラ攢
锛�1锛夊ぇ鏁版嵁钀ラ攢鐨勪环鍊煎垎鏋�
锛�2锛夊ぇ鏁版嵁鍔╁姏APP钀ラ攢鐨勪紭绉€妗堜緥
绗�5绔�琛屼笟妗堜緥绡�
5.1 涓嶅悓琛屼笟APP钀ラ攢瀹炴垬妗堜緥瑙ｆ瀽
5.1.1 闆跺敭琛屼笟APP瀹炴垬妗堜緥
锛�1锛塈KEA锛氳创杩戦【瀹紝瀹剁殑浣撻獙
锛�2锛夋瑗跨櫨璐э細闆跺敭涓氬鍐呭畾浣岮PP
锛�3锛夋矁灏旂帥锛氱壒鑹茶喘鐗╀綋楠孉PP
5.1.2 鏈嶉グ琛屼笟APP瀹炴垬妗堜緥
锛�1锛変紭琛ｅ簱锛氬娆惧垱鎰忔湇鍔PP
锛�2锛夎€愬厠锛歂ike+Running鈥斺€旇璺戞鏇存湁瓒�
锛�3锛堿didas锛歮iCoach鈥斺€旂浜烘暀缁冿紝姝ユ涓鸿惀
5.1.3 姹借溅琛屼笟APP瀹炴垬妗堜緥
锛�1锛夊ぇ浼楋細鈥滆摑鑹查┍鍔ㄢ€淎PP
锛�2锛変赴鐢帮細鈥淏ackseat Driver鈥淎PP
锛�3锛夊ゥ杩細鈥淕闄愭祴閫熷櫒鈥滱PP
锛�4锛夌背鍏舵灄锛氣€滅背鍏舵灄椹捐叮鈥滱PP
5.1.4 椋熷搧琛屼笟APP瀹炴垬妗堜緥
锛�1锛夊崱澶鍝侊細Lacta Facebook
锛�2锛夎礉鍏嬪暏閰掞細Beck鈥檚tra Party
5.1.5 椁愰ギ琛屼笟APP瀹炴垬妗堜緥
锛�1锛夋槦宸村厠锛欵arly Bird APP
锛�2锛夊ソ璞嗚彍璋盇PP
锛�3锛夎偗寰峰熀鑷姪鐐归APP
锛�4锛夋捣搴曟崬APP
5.1.6 閰掑簵琛屼笟APP瀹炴垬妗堜緥
锛�1锛夋床闄呴厭搴桝PP
锛�2锛夊枩杈惧眿SPG APP
锛�3锛夊竷涓侀厭搴桝PP
5.1.7 鎴垮湴浜ц涓欰PP瀹炴垬妗堜緥
锛�1锛夋悳鎴跨綉APP
锛�2锛夋帉涓叏鎴緼PP
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