2024-2030骞翠腑鍥界Щ鍔ㄤ簰鑱旂綉钀ラ攢琛屼笟甯傚満杩愯惀鎬佸娍鍙婂彂灞曞墠鏅爺鍒ゆ姤鍛�

2024-2030骞翠腑鍥界Щ鍔ㄤ簰鑱旂綉钀ラ攢琛屼笟甯傚満杩愯惀鎬佸娍鍙婂彂灞曞墠鏅爺鍒ゆ姤鍛�

銆�2024-2030骞翠腑鍥界Щ鍔ㄤ簰鑱旂綉钀ラ攢琛屼笟甯傚満杩愯惀鎬佸娍鍙婂彂灞曞墠鏅爺鍒ゆ姤鍛娿€嬪叡浜旂珷锛屽寘鍚競鍦烘帹骞跨瘒锛岃繍钀ョ淮鎶ょ瘒锛岃涓氭渚嬬瘒绛夊唴瀹广€�

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鍦ㄧ嚎鍜ㄨ

绗�1绔�鑳屾櫙涓庣幇鐘剁瘒

1.1 APP钀ラ攢鐨勭浉鍏冲畾涔�

1.1.1 绉诲姩浜掕仈缃戠殑瀹氫箟鍙婁笟鍔�

锛�1锛夌Щ鍔ㄤ簰鑱旂綉鐨勫畾涔�

锛�2锛夌Щ鍔ㄤ簰鑱旂綉鐨勪笟鍔′綋绯�

锛�3锛夌Щ鍔ㄤ簰鑱旂綉涓氬姟鐗圭偣

锛�4锛夌Щ鍔ㄤ簰鑱旂綉鐨勫叆鍙e垎鏋�

1.1.2 绉诲姩鐢靛瓙鍟嗗姟鐨勫畾涔夊強涓氬姟

锛�1锛夌Щ鍔ㄧ數瀛愬晢鍔$殑瀹氫箟

锛�2锛夌Щ鍔ㄧ數瀛愬晢鍔$殑涓氬姟鍒嗘瀽

1.1.3 绉诲姩钀ラ攢鐨勫畾涔夊強鍒嗙被

锛�1锛夌Щ鍔ㄨ惀閿€鐨勫畾涔�

锛�2锛夌Щ鍔ㄨ惀閿€鐨勫垎绫�

1.1.4 APP钀ラ攢鐨勫畾涔�

锛�1锛堿PP鐨勫熀鏈惈涔�

锛�2锛堿PP鐨勪富瑕佸垎绫�

锛�3锛堿PP钀ラ攢鐨勫畾涔�

锛�4锛夋湰鎶ュ憡鐨勭爺绌惰寖鍥�

1.2 APP钀ラ攢鐨勫彂灞曡儗鏅�

1.2.1 APP钀ラ攢鍙戝睍鐨勭ぞ浼氳儗鏅�

锛�1锛夊弬涓庢€ф椂浠e埌鏉ワ紝娑堣垂鑰呭悎浣滃寲瓒嬪娍澧炲己

锛�2锛夌Щ鍔ㄧ缃戞皯瑙勬ā杩呯寷澧為暱锛屼笂缃戞椂闀夸笉鏂鍔�

1.2.2 APP钀ラ攢鍙戝睍鐨勫晢涓氳儗鏅�

锛�1锛変笘鐣岃惀閿€鐞嗗康鐨勫彉闈�

锛�2锛夌Щ鍔ㄧ數鍟嗚妯¤繀鐚涘闀�

锛�3锛変紶缁熻涓氫笌绉诲姩浜掕仈缃戠殑铻嶅悎姝ヤ紣鍔犲揩

锛�4锛夊ぇ浼犲獟鏍煎眬鏀瑰彉锛岀Щ鍔ㄥ箍鍛婅涓氬揩閫熷彂灞�

1.2.3 APP钀ラ攢鍙戝睍鐨勬妧鏈儗鏅�

1.3 浼佷笟APP钀ラ攢鐜扮姸

1.3.1 APP钀ラ攢浠峰€煎垎鏋�

锛�1锛堿PP钀ラ攢鐨勪紭鍔�

锛�2锛堿PP钀ラ攢鏄湭鏉ヨ惀閿€瓒嬪娍

1.3.2 APP鍙戝睍鍔垮ご鍙婅秼鍔�

锛�1锛堿PP鍙戝睍鍔垮ご鍒嗘瀽

锛�2锛堿PP鍙戝睍瓒嬪娍鍒嗘瀽

1.3.3 涓栫晫鍝佺墝APP鍙戝睍鐘跺喌鍙婂惎绀�

锛�1锛変笘鐣屽搧鐗孉PP鎺ュ彈搴﹀垎鏋�

锛�2锛夊悇琛屼笟鐨勫搧鐗孉PP鏁伴噺鍒嗗竷

锛�3锛変笘鐣屽搧鐗孉PP鐨勭被鍨嬬壒鐐�

锛�4锛変笘鐣屽搧鐗孉PP鐨勫钩鍙拌澶囧垎甯�

锛�5锛変笘鐣屽搧鐗孉PP鐨勭敓瀛樺懆鏈�

锛�6锛変笘鐣屽搧鐗孉PP鐢ㄦ埛璁ゅ彲绋嬪害

锛�7锛変笘鐣屽搧鐗孉PP搴旂敤鐨勫惎绀�

1.3.4 鎴戝浗浼佷笟APP寮€鍙戠幇鐘朵笌钀ラ攢鏁堟灉

锛�1锛変紒涓欰PP寮€鍙戞暟閲忓垎鏋�

锛�2锛変笉鍚岃涓欰PP寮€鍙戞瘮渚�

锛�3锛変紒涓欰PP瑙勫垝鏈熸暟鍒嗘瀽

锛�4锛変紒涓欰PP钀ラ攢鏁堟灉鍒嗘瀽

锛�5锛変紒涓欰PP鐢ㄦ埛灞炴€у垎鏋�

锛�6锛変紒涓欰PP鐢ㄦ埛琛屼负鍒嗘瀽

绗�2绔�鍒涙剰涓庤璁$瘒

2.1 浼佷笟APP妯″紡瀹氫綅涓庡疄鏂借矾寰�

2.1.1 浼佷笟APP濡備綍姝g‘瀹氫綅

锛�1锛堿PP鍔熻兘瀹氫綅

锛�2锛堿PP浣撶郴瀹氫綅

锛�3锛堿PP濡備綍姝g‘瀹氫綅

锛�4锛変紒涓欰PP濡備綍鎵撻€犲ソ鐨勫搧璐�

2.1.2 浼佷笟APP鍔熻兘瀹氫綅妯″紡鍒嗘瀽

锛�1锛夐攢鍞�/鏈嶅姟绉诲姩鍖栨ā寮忓垎鏋�

锛�2锛変骇鍝佺殑绉诲姩鍖栨嫇灞曟ā寮忓垎鏋�

锛�3锛夊搧鐗屾矡閫氱Щ鍔ㄥ寲妯″紡鍒嗘瀽

锛�4锛夊鎴风鐞嗙Щ鍔ㄥ寲妯″紡鍒嗘瀽

锛�5锛夊唴閮ㄥ搧鐗屽缓璁剧Щ鍔ㄥ寲妯″紡鍒嗘瀽

锛�6锛変骇鍝佺粍鍚堢Щ鍔ㄥ寲妯″紡鍒嗘瀽

2.1.3 浼佷笟APP浜掑姩鍒涙剰妯″紡鍒嗘瀽

锛�1锛変紒涓欰PP浜掑姩钀ラ攢鍒涙剰妯″瀷鐨勬瀯寤�

锛�2锛変紒涓欰PP浜掑姩钀ラ攢鐨勫垱鎰忔ā寮忓垎鏋�

锛�3锛変紒涓欰PP鍒涙剰钀ラ攢浼犳挱鐨勫灞傛鎬т笌鏁村悎鎬�

2.1.4 APP钀ラ攢鐨勫垱鎰忔ā寮忚矾寰勫強妗堜緥灞曠ず

锛�1锛夊垱鏂颁簰鍔ㄨ浆鍖栭渶姹傦細鏉滆暰鏂疉PP

锛�2锛夊鎬濆鎯冲垱鏂颁綋楠岋細蹇呰儨瀹PP

锛�3锛変綋楠屾椂灏氭疆娴佹枃鍖栵細鍟ら厭APP

锛�4锛夊叧娉ㄧ敤鎴烽ギ椋熷仴搴凤細鏃╅APP

锛�5锛変釜鎬у搧鐗屾瀬鑷翠綋楠岋細涓夋槦APP

锛�6锛夎垖灏栦笂鐨勮创蹇冩湇鍔★細21Cake APP

锛�7锛夐煶涔愯儗鍚庣殑浼樻儬鍒革細鑸┖APP

锛�8锛夋柊鍨嬭创杩戜簰鍔ㄤ綋楠岋細CHOCK濂朅PP

锛�9锛夐粡浣忓勾杞诲濡堢殑蹇冿細澶囧瓡APP

锛�10锛夌瀛︽妧鏈垱鎰忓钩鍙帮細buffer bursters

2.2 浼佷笟APP寮€鍙戜笌鐢ㄦ埛浣撻獙璁捐绛栫暐

2.2.1 鍏充簬APP寮€鍙戞垚鏈笌鍛ㄦ湡

锛�1锛堿PP寮€鍙戜竴鑸祦绋�

锛�2锛変紒涓欰PP寮€鍙戞垚鏈В鏋�

锛�3锛変紒涓欰PP寮€鍙戝懆鏈熷垎鏋�

2.2.2 APP寮€鍙戝墠闇€鑰冭檻鐨勯棶棰�

锛�1锛夊紑鍙戠洰鐨勪笌鐩爣鐨勭‘瀹�

锛�2锛夊紑鍙戞柟寮忕殑閫夋嫨闂

锛�3锛夊紑鍙戝钩鍙扮殑纭畾闂

锛�4锛夊悗鍙扮郴缁熺殑铻嶅悎闂

2.2.3 APP浣跨敤缁堢鐗圭偣鍙婂叾璁捐瑕佺偣

锛�1锛夋祻瑙堟椂闂寸鐗囧寲鐗圭偣鍙婅璁¤鐐�

锛�2锛夎Е灞忕Щ鍔ㄧ壒鐐瑰強璁捐瑕佺偣

锛�3锛夊睆骞曞彈闄愮壒鐐瑰強璁捐瑕佺偣

锛�4锛夎緭鍏ュ彈闄愮壒鐐瑰強璁捐瑕佺偣

锛�5锛夎€楄垂娴侀噺鐗圭偣鍙婅璁¤鐐�

2.2.4 浼佷笟APP鐨勭嫭鐗规€у強璁捐瑕佺偣

锛�1锛堿PP璁捐鐨勮В鏋勪笌閲嶆瀯

锛�2锛変紒涓欰PP搴斿叿澶囩殑瑕佺礌

锛�3锛変紒涓欰PP鐨勫吀鍨嬫ā鍧楄缃�

锛�4锛変紒涓氬搧鐗孉PP鐨勮璁¤鐐�

2.2.5 APP骞冲彴姣旇緝鍙婇鍙戝钩鍙伴€夋嫨

锛�1锛夋墜鏈哄钩鍙板競鍦烘牸灞€

锛�2锛変笁澶у钩鍙颁紭缂虹偣姣旇緝

锛�3锛堿PP棣栧彂骞冲彴閫夋嫨

2.2.6 浼佷笟APP鐢ㄦ埛浣撻獙璁捐鎶€宸�

锛�1锛変紒涓欰PP鍗佸ぇ璁捐鎶€宸�

锛�2锛変紒涓欰PP鐢ㄦ埛浣撻獙璁捐

绗�3绔�甯傚満鎺ㄥ箍绡�

3.1 浼佷笟APP鎺ㄥ箍鎴愭湰鍙婃帹骞挎柟妗�

3.1.1 APP鎺ㄥ箍鎴愭湰鍙婃暣鍚堟柟妗�

锛�1锛堿PP鐢ㄦ埛鑾峰彇鎴愭湰鍒嗘瀽

锛�2锛夌敤鎴稟PP鑾峰彇娓犻亾纰庣墖鍖�

锛�3锛夌鐗囧寲涓嬬殑APP鏁村悎鎺ㄥ箍鏂规

3.1.2 APP涓嶅悓鎺ㄥ箍闃舵鐨勬帹骞挎柟妗�

锛�1锛夌涓€闃舵锛氱瀛愮敤鎴锋帹骞挎湡

锛�2锛夌浜岄樁娈碉細澧為暱寮忕敤鎴锋帹骞挎湡

锛�3锛夌涓夐樁娈碉細鐖嗗彂寮忕敤鎴锋帹骞挎湡

3.1.3 APP鎺ㄥ箍杩囩▼涓殑涓昏璇尯

3.2 浼佷笟APP涓昏鎺ㄥ箍娓犻亾鍙婃帹骞跨瓥鐣�

3.2.1 APP绾夸笅娓犻亾鎺ㄥ箍绛栫暐

锛�1锛夌嚎涓嬫笭閬撳ぇ鐜姒傝堪

锛�2锛夌嚎涓嬫笭閬撳埄鐩婅瘔姹備笌鍚堜綔绛栫暐

锛�3锛夊叾瀹冪嚎涓嬫帹骞挎柟寮�

3.2.2 APP搴旂敤鍟嗗簵鎺ㄥ箍绛栫暐

锛�1锛堿PP搴旂敤鍟嗗簵鍒嗙被鍙婃牸灞€

锛�2锛変笁绫诲簲鐢ㄥ晢搴桝PP鎺ㄥ箍姣旇緝

锛�3锛堿PP搴旂敤鍟嗗簵鎺ㄥ箍鏂规硶涓庢妧宸�

锛�4锛夐噸鐐瑰簲鐢ㄥ晢搴楁悳绱㈡帓鍚嶈鍒欏強APP鎺ㄥ箍寤鸿

3.2.3 APP绀句細鍖栨笭閬撴帹骞跨瓥鐣�

锛�1锛堿PP绀句細鍖栬惀閿€鎺ㄥ箍鐨勫ソ澶�

锛�2锛堿PP绀句細鍖栨帹骞跨殑鎶€宸т笌鏂规硶

锛�3锛堿PP绀句細鍖栬惀閿€鐨勮鍒�

锛�4锛堿PP绀句細鍖栬惀閿€鍒涙剰绛栫暐

锛�5锛堿PP绀句細鍖栬惀閿€鐨勪紭绉€妗堜緥

3.2.4 APP鍏跺畠娓犻亾鎺ㄥ箍绛栫暐

锛�1锛夋崲閲忔帹骞跨瓥鐣ヤ笌鎶€宸�

锛�2锛夌綉鐩熸帹骞跨瓥鐣ヤ笌鎶€宸�

锛�3锛夌Н鍒嗗鎺ㄥ箍绛栫暐涓庢妧宸�

锛�4锛夋暟鎹簱鎺ㄥ箍绛栫暐涓庢妧宸�

锛�5锛夊彛纰戞帹骞跨瓥鐣ヤ笌鎶€宸�

锛�6锛夊叾瀹冧粯璐规帹骞跨瓥鐣ヤ笌鎶€宸�

3.3 浜岀淮鐮佸拰LBS濡備綍鍔╁姏浼佷笟APP鎺ㄥ箍

3.3.1 浜岀淮鐮佸紩娴佺瓥鐣�

锛�1锛変簩缁寸爜鐨勭Щ鍔ㄨ惀閿€浠峰€�

锛�2锛堿PP浜岀淮鐮佽惀閿€鐨勪紭鍔�

锛�3锛堿PP濡備綍鍊熷姏浜岀淮鐮佺簿鍑嗗紩娴�

3.3.2 LBS寮曟祦绛栫暐

锛�1锛塋BS钀ラ攢鐨勫晢涓氫环鍊�

锛�2锛夊埄鐢↙BS鎺ㄥ箍APP鐨勬柟娉�

锛�3锛堿PP濡備綍鍊熷姏LBS钀ラ攢

绗�4绔�杩愯惀缁存姢绡�

4.1 浼佷笟APP杩愯惀鏍稿績鎸囨爣鍙婅繍钀ユ彁鍗囩瓥鐣�

4.1.1 APP杩愯惀妯″瀷鍙婃寚鏍�

锛�1锛堿PP杩愯惀蹇呴』鍏虫敞鐨勬寚鏍�

锛�2锛堿PP杩愯惀AARRR妯″瀷

锛�3锛堿PP杩愯惀鍥㈤槦瑙掕壊鏋勬垚

4.1.2 APP濡備綍鐣欎綇鐢ㄦ埛

锛�1锛堿PP鐢ㄦ埛鐣欏瓨鐜�

锛�2锛堿PP鐢ㄦ埛娴佸け鐜囧強鍘熷洜

锛�3锛堿PP濡備綍鐣欎綇瀹㈡埛

4.1.3 濡備綍閫氳繃鎺ㄩ€佹彁鍗嘇PP杩愯惀鏁堟灉

锛�1锛夋帹閫佺粰杩愯惀甯︽潵鐨勬晥鏋�

锛�2锛夊浣曢€夋嫨绗笁鏂规帹閫佹湇鍔″晢

锛�3锛夊浣曞疄鐜颁釜鎬у寲鎺ㄩ€�

锛�4锛堿PP鎺ㄩ€佹柟闈㈢殑缁忛獙鍊熼壌

4.2 O2O涓庡ぇ鏁版嵁濡備綍鍔╁姏APP钀ラ攢

4.2.1 O2O濡備綍鍔╁姏APP钀ラ攢

锛�1锛夌Щ鍔∣2O鍙戝睍鐜扮姸

锛�2锛堿PP鎴愪负O2O鐨勯噸瑕佽浇浣�

锛�3锛堿PP涓嶰2O鐨勬繁搴︾粨鍚堟渚�

4.2.2 澶ф暟鎹浣曞姪鍔汚PP钀ラ攢

锛�1锛夊ぇ鏁版嵁钀ラ攢鐨勪环鍊煎垎鏋�

锛�2锛夊ぇ鏁版嵁鍔╁姏APP钀ラ攢鐨勪紭绉€妗堜緥

绗�5绔�琛屼笟妗堜緥绡�

5.1 涓嶅悓琛屼笟APP钀ラ攢瀹炴垬妗堜緥瑙f瀽

5.1.1 闆跺敭琛屼笟APP瀹炴垬妗堜緥

锛�1锛塈KEA锛氳创杩戦【瀹紝瀹剁殑浣撻獙

锛�2锛夋瑗跨櫨璐э細闆跺敭涓氬鍐呭畾浣岮PP

锛�3锛夋矁灏旂帥锛氱壒鑹茶喘鐗╀綋楠孉PP

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涓€鍒嗛挓浜嗚В鏅虹爺鍜ㄨ
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锟�9800 鐢靛瓙鐗堬紝1浠斤紝淇敼