绗�1绔�锛氫腑鍥界綉缁滃€熻捶琛屼笟甯傚満鐜鍒嗘瀽
1.1 PEST妯″瀷涓嬬綉缁滃€熻捶琛屼笟鍙戝睍鍥犵礌
1.1.1 缃戠粶鍊熻捶鐩戠鏀跨瓥鍒跺畾鏂瑰悜
1.1.2 瀹忚缁忔祹瀵硅涓氱殑褰卞搷绋嬪害
1.1.3 淇＄敤鐜鍙樺寲瀵硅涓氱殑褰卞搷
1.1.4 閲戣瀺鏀归潻鏀跨瓥瀵硅涓氱殑褰卞搷
1.2 缃戠粶鍊熻捶琛屼笟鏀跨瓥鐜鍒嗘瀽
1.2.1 鍥藉姟闄㈠皬寰噾铻嶆壎鎸佹斂绛�
1.2.2 澶鍙戝竷鐨勭浉鍏虫斂绛栧垎鏋�
1.2.3 閾剁洃浼氱浉鍏崇洃绠℃斂绛栧垎鏋�
1.3 缃戠粶鍊熻捶琛屼笟缁忔祹鐜鍒嗘瀽
1.3.1 灞呮皯娑堣垂姘村钩鍒嗘瀽
1.3.2 娑堣垂鑰呮敮鍑烘ā寮忓垎鏋�
1.3.3 绀句細缁忔祹缁撴瀯鍙樺姩瓒嬪娍
1.3.4 鍥藉唴缁忔祹澧為暱鍙婅秼鍔块娴�
1.4 缃戠粶鍊熻捶琛屼笟寰噾铻嶇幆澧冨垎鏋�
1.4.1 涓皬浼佷笟淇＄敤鐘跺喌鍒嗘瀽
1.4.2 灏忛淇¤捶铻嶈祫闇€姹傚垎鏋�
锛�1锛変釜浜烘秷璐硅捶娆捐妯″垎鏋�
锛�2锛夊皬寰紒涓氳捶娆捐妯″垎鏋�
锛�3锛変腑灏忎紒涓氳捶娆捐妯″垎鏋�
1.4.3 灏忛淇¤捶璧勯噾渚涚粰鍒嗘瀽
锛�1锛夊皬棰濊捶娆惧叕鍙歌繍琛屽垎鏋�
锛�2锛夊啘鏉戦噾铻嶆満鏋勮繍琛屽垎鏋�
锛�3锛夋皯闂村€熻捶琛屼笟杩愯鍒嗘瀽
绗�2绔�锛氬浗澶朠2P缃戠粶鍊熻捶琛屼笟鍙戝睍缁忛獙鍊熼壌
2.1 鍥藉缃戠粶鍊熻捶琛屼笟鍙戝睍鍒嗘瀽
2.1.1 鍥藉P2P缃戠粶鍊熻捶鍙戝睍鍘嗙▼
2.1.2 鍥藉P2P缃戠粶鍊熻捶鍙戝睍瑙勬ā
2.1.3 鍙戣揪鍥藉P2P缃戠粶鍊熻捶鐜扮姸
锛�1锛夎嫳鍥絇2P缃戠粶鍊熻捶鐜扮姸鍒嗘瀽
锛�2锛夌編鍥絇2P缃戠粶鍊熻捶鐜扮姸鍒嗘瀽
锛�3锛夋棩鏈琍2P缃戠粶鍊熻捶鐜扮姸鍒嗘瀽
2.1.4 鍥介檯P2P缃戠粶璐锋瑙勬ā棰勬祴
2.2 鍥藉唴澶朠2P缃戠粶鍊熻捶琛屼笟瀵规瘮鍒嗘瀽
2.2.1 鍥藉唴澶朠2P缃戠粶鍊熻捶琛屼笟瀵规瘮鍒嗘瀽
2.2.2 鍥藉唴澶朠2P缃戠粶鍊熻捶浼佷笟瀵规瘮鍒嗘瀽
锛�1锛夊浗鍐呭鐭ュ悕缃戠粶鍊熻捶骞冲彴浠嬬粛
锛�2锛夊浗鍐呭缃戠粶鍊熻捶骞冲彴涓氬姟瀵规瘮
2.3 鍥藉P2P缃戠粶鍊熻捶琛屼笟杩愯惀妯″紡鍒嗘瀽
2.3.1 鍥藉P2P缃戠粶鍊熻捶杩愪綔妯″紡瀵规瘮
2.3.2 鍥藉P2P缃戠粶鍊熻捶杩愯缁忛獙鍒嗘瀽
锛�1锛夊浗澶栫綉缁滃€熻捶绠＄悊妯″紡鍒嗘瀽
锛�2锛夊浗澶栫綉缁滃€熻捶杩愪綔妯″紡鍒嗘瀽
锛�3锛夊浗澶栫綉缁滃€熻捶鐩戠妯″紡鍒嗘瀽
2.3.3 鍥藉鏍囨潌P2P缃戠粶鍊熻捶杩愪綔妯″紡
锛�1锛夎嫳鍥絑opa缃戠粶鍊熻捶骞冲彴
1锛夊钩鍙板彂灞曡妯″垎鏋�
2锛夊钩鍙板競鍦虹兢浣撳垎鏋�
3锛夊钩鍙拌繍浣滄ā寮忓垎鏋�
4锛夊钩鍙扮泩鍒╂按骞冲垎鏋�
5锛夊钩鍙版搷浣滅壒鐐瑰垎鏋�
6锛夊钩鍙伴闄╅槻鑼冩満鍒�
7锛夊钩鍙板彂灞曟柊鍙樺寲
锛�2锛夌編鍥絇rosper缃戠粶鍊熻捶骞冲彴
1锛夊钩鍙板彂灞曡妯″垎鏋�
2锛夊钩鍙板鎴风兢浣撳垎鏋�
3锛夊钩鍙拌繍浣滄ā寮忓垎鏋�
4锛夊钩鍙扮泩鍒╂按骞冲垎鏋�
5锛夊钩鍙版搷浣滅壒鐐瑰垎鏋�
6锛夊钩鍙伴闄╅槻鑼冩満鍒�
7锛夊钩鍙板€熻捶妗堜緥鍒嗘瀽
8锛夊钩鍙版渶鏂板彂灞曠姸鎬佸垎鏋�
锛�3锛夌編鍥終iva缃戠粶鍊熻捶骞冲彴
1锛夊钩鍙板彂灞曡妯″垎鏋�
2锛夊钩鍙板鎴风兢浣撳垎鏋�
3锛夊钩鍙拌繍浣滄ā寮忓垎鏋�
4锛夊钩鍙扮泩鍒╂按骞冲垎鏋�
5锛夊钩鍙版搷浣滅壒鐐瑰垎鏋�
6锛夊钩鍙伴闄╅槻鑼冩満鍒�
7锛夊钩鍙板€熻捶妗堜緥鍒嗘瀽
锛�4锛夌編鍥絃ending Club缃戠粶鍊熻捶骞冲彴
1锛夊钩鍙板彂灞曡妯″垎鏋�
2锛夊钩鍙板鎴风兢浣撳垎鏋�
3锛夊钩鍙拌繍浣滄ā寮忓垎鏋�
4锛夊钩鍙扮泩鍒╂按骞冲垎鏋�
5锛夊钩鍙版搷浣滅壒鐐瑰垎鏋�
6锛夊钩鍙伴闄╅槻鑼冩満鍒�
绗�3绔�锛氫腑鍥界綉缁滃€熻捶琛屼笟杩愯鐜扮姸鍒嗘瀽
3.1 缃戠粶鍊熻捶琛屼笟甯傚満闇€姹傚垎鏋�
3.1.1 缃戠粶鍊熻捶琛屼笟鐢ㄦ埛鐗瑰緛鍒嗘瀽
3.1.2 缃戠粶鍊熻捶琛屼笟鐢ㄦ埛瑙勬ā鍒嗘瀽
3.1.3 缃戠粶鍊熻捶琛屼笟铻嶈祫闇€姹傚垎鏋�
3.2 缃戠粶鍊熻捶琛屼笟鍙戝睍瑙勬ā鍒嗘瀽
3.2.1 缃戠粶鍊熻捶浜ゆ槗瑙勬ā鍒嗘瀽
锛�1锛夌綉璐锋垚浜ら噺
锛�2锛夌綉璐蜂綑棰濆垎鏋�
3.2.2 缃戠粶鍊熻捶骞冲彴瑙勬ā鍒嗘瀽
3.2.3 缃戣捶缁煎悎鏀剁泭鐜囧垎鏋�
3.2.4 缃戣捶鍊熸鏈熼檺鍒嗘瀽
锛�1锛夌綉缁滃€熻捶鎵€灞炶涓氱粡钀ョ姸鍐靛垎鏋�
3.2.5 缃戠粶鍊熻捶鎵€灞炶涓氭姇璧勬垚鏈�
3.2.6 缃戠粶鍊熻捶鎵€灞炶涓氬埄娑︽按骞�
3.2.7 缃戠粶鍊熻捶鎵€灞炶涓氳禂浠樺垎鏋�
3.3 缃戠粶鍊熻捶鎵€灞炶涓氭敹鍏ユ潵婧愬垎鏋�
3.3.1 B2C缃戠粶鍊熻捶妯″紡鏀跺叆鏉ユ簮
锛�1锛夎捶娆惧埄鎭敹鍏ュ垎鏋�
锛�2锛夊叾浠栨敹鍏ユ潵婧愬睍鏈�
3.3.2 P2P缃戠粶鍊熻捶妯″紡鏀跺叆鏉ユ簮
锛�1锛夌悊璐㈣垂鐢ㄦ敹鍏ュ垎鏋�
锛�2锛夋湇鍔¤垂鐢ㄦ敹鍏ュ垎鏋�
锛�3锛夎处鎴风鐞嗚垂鐢ㄥ垎鏋�
锛�4锛夊叾浠栨敹鍏ユ潵婧愬睍鏈�
3.3.3 绗笁鏂瑰钩鍙版敹鍏ユ潵婧愬垎鏋�
锛�1锛夊厖鍊艰垂鐢ㄦ敹鍏ュ垎鏋�
锛�2锛夋彁鐜拌垂鐢ㄦ敹鍏ュ垎鏋�
3.4 缃戠粶鍊熻捶琛屼笟涓嶈壇璐锋鍒嗘瀽
3.4.1 缃戠粶鍊熻捶琛屼笟涓嶈壇璐锋浜х敓鍘熷洜
3.4.2 涓嶅悓鍊熸鏍囬闄╂按骞冲姣斿垎鏋�
3.4.3 B2C缃戠粶鍊熻捶琛屼笟涓嶈壇璐锋鍒嗘瀽
3.4.4 P2P缃戠粶鍊熻捶琛屼笟涓嶈壇璐锋鍒嗘瀽
3.4.5 缃戠粶璐锋琛屼笟椋庨櫓鍑嗗閲戝垎鏋�
3.5 缃戠粶鍊熻捶妯″紡鍙婃渚嬪垎鏋�
3.5.1 P2P缃戠粶鍊熻捶杩愪綔妯″紡鍒嗙被
3.5.2 鍏稿瀷缃戠粶鍊熻捶鍟嗕笟妯″紡鍒嗘瀽
锛�1锛夐樋閲屽皬璐锋ā寮忓垎鏋�
锛�2锛夋媿鎷嶈捶妯″紡鍒嗘瀽
锛�3锛夊疁淇℃ā寮忓垎鏋�
锛�4锛夐綈鏀炬ā寮忓垎鏋�
锛�5锛�3P閾惰妯″紡鍒嗘瀽
3.5.3 鍝堝搱璐疯繍钀ユ渚嬪叧閿洜绱犲垎鏋�
锛�1锛夊搱鍝堣捶缃戠粶鍊熻捶骞冲彴杩愯惀缁忓巻
锛�2锛夊搱鍝堣捶缃戠粶鍊熻捶骞冲彴鍏抽棴鍥犵礌
锛�3锛夊搱鍝堣捶閲嶆柊铻嶈祫鎴愬姛鍥犵礌鍒嗘瀽
锛�4锛夊搱鍝堣捶缃戠粶鍊熻捶鍒涙柊妯″紡鍒嗘瀽
3.6 缃戠粶鍊熻捶琛屼笟O2O鍙戝睍妯″紡鍒嗘瀽
3.6.1 瀹夊績璐稯2O鍙戝睍妯″紡鍒嗘瀽
3.6.2 鎷嶆媿璐稯2O鍙戝睍妯″紡鍒嗘瀽
3.6.3 绾㈠箔鍒涙姇O2O鍙戝睍妯″紡鍒嗘瀽
3.7 缃戠粶鍊熻捶骞冲彴绯荤粺鍙戝睍鍒嗘瀽
3.7.1 缃戠粶鍊熻捶骞冲彴鎿嶄綔娴佺▼
3.7.2 缃戠粶鍊熻捶骞冲彴鐢ㄦ埛涔犳儻
3.7.3 缃戠粶鍊熻捶骞冲彴绯荤粺鐗圭偣鍒嗘瀽
3.7.4 缃戠粶鍊熻捶骞冲彴绯荤粺寮€鍙戝晢鍒嗘瀽
绗�4绔�锛氫腑鍥界綉缁滃€熻捶琛屼笟绔炰簤涓庡悎浣滃垎鏋�
4.1 缃戠粶鍊熻捶琛屼笟SWOT鍒嗘瀽
4.1.1 缃戠粶鍊熻捶琛屼笟绔炰簤浼樺娍鍒嗘瀽
4.1.2 缃戠粶鍊熻捶琛屼笟绔炰簤鍔ｅ娍鍒嗘瀽
4.1.3 缃戠粶鍊熻捶琛屼笟鍙戝睍鏈轰細鍒嗘瀽
4.1.4 缃戠粶鍊熻捶琛屼笟鍙戝睍濞佽儊鍒嗘瀽
4.2 缃戠粶鍊熻捶琛屼笟绔炰簤鏍煎眬鍒嗘瀽
4.2.1 涓嶅悓鎬ц川浼佷笟绔炰簤鍒嗘瀽
4.2.2 缃戠粶鍊熻捶浠锋牸绔炰簤鍒嗘瀽
锛�1锛夌綉缁滃钩鍙板€熻捶鍒╃巼绔炰簤
锛�2锛夌綉璐疯涓氱患鍚堟敹鐩婄巼鍒嗘瀽
4.2.3 缃戠粶鍊熻捶鍝佺墝绔炰簤鍒嗘瀽
4.3 缃戠粶鍊熻捶琛屼笟杩愯惀涓讳綋鍒嗘瀽
4.3.1 鍟嗕笟閾惰缃戠粶鍊熻捶涓氬姟鍒嗘瀽
锛�1锛夊晢涓氶摱琛岀綉缁滃€熻捶鐜扮姸鍒嗘瀽
锛�2锛夊晢涓氶摱琛岀綉缁滃€熻捶浼樺姡鍔垮垎鏋�
1锛夊晢涓氶摱琛岀綉缁滃€熻捶浼樺娍鍒嗘瀽
2锛夊晢涓氶摱琛岀綉缁滃€熻捶鍔ｅ娍鍒嗘瀽
锛�3锛夊晢涓氶摱琛岀綉缁滃€熻捶杩涘叆妯″紡
锛�4锛夊晢涓氶摱琛岀綉缁滃€熻捶瀛樺湪鐨勯棶棰�
锛�5锛夊晢涓氶摱琛岀綉缁滃€熻捶鍙戝睍瀵圭瓥
4.3.2 鐢靛瓙鍟嗗姟鍏徃缃戠粶鍊熻捶涓氬姟鍒嗘瀽
锛�1锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶鐜扮姸鍒嗘瀽
锛�2锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶浼樺姡鍔垮垎鏋�
1锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶浼樺娍鍒嗘瀽
2锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶鍔ｅ娍鍒嗘瀽
锛�3锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶杩涘叆妯″紡
锛�4锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶瀛樺湪鐨勯棶棰�
锛�5锛夌數瀛愬晢鍔″叕鍙哥綉缁滃€熻捶鍙戝睍瀵圭瓥
4.3.3 灏忛璐锋鍏徃缃戠粶鍊熻捶涓氬姟鍒嗘瀽
锛�1锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶鐜扮姸鍒嗘瀽
锛�2锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶浼樺姡鍔垮垎鏋�
1锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶浼樺娍鍒嗘瀽
2锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶鍔ｅ娍鍒嗘瀽
锛�3锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶杩涘叆妯″紡
锛�4锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶瀛樺湪鐨勯棶棰�
锛�5锛夊皬棰濊捶娆惧叕鍙哥綉缁滃€熻捶鍙戝睍瀵圭瓥
4.3.4 鍏朵粬鏈烘瀯缃戠粶鍊熻捶涓氬姟鍙戝睍鍒嗘瀽
锛�1锛夋媴淇濆叕鍙哥綉缁滃€熻捶涓氬姟鍙戝睍鍒嗘瀽
锛�2锛変繚闄╁叕鍙哥綉缁滃€熻捶涓氬姟鍙戝睍鍒嗘瀽
锛�3锛夊垱鎶曡祫鏈綉缁滃€熻捶涓氬姟鍙戝睍鍒嗘瀽
4.4 缃戠粶鍊熻捶鍏宠仈琛屼笟鍚堜綔妯″紡鍒嗘瀽
4.4.1 缃戠粶鍊熻捶涓庨摱琛屼笟鍚堜綔鍒嗘瀽
4.4.2 缃戠粶鍊熻捶涓庡皬棰濊捶娆惧叕鍙稿悎浣滃垎鏋�
4.4.3 缃戠粶鍊熻捶涓庢皯闂村€熻捶涓粙鍚堜綔鍒嗘瀽
4.4.4 缃戠粶鍊熻捶涓庡叾浠栭噾铻嶆満鏋勫悎浣滃垎鏋�
锛�1锛夌綉缁滃€熻捶涓庝俊鎵樺叕鍙稿悎浣滃垎鏋�
锛�2锛夌綉缁滃€熻捶涓庢媴淇濆叕鍙稿悎浣滃垎鏋�
4.4.5 缃戠粶鍊熻捶涓庣涓夋柟鏀粯鏈烘瀯鍚堜綔鍒嗘瀽
4.5 B2C缃戠粶鍊熻捶琛屼笟绔炲悎鍏崇郴鍒嗘瀽
4.5.1 涓庡晢涓氶摱琛岀珵鍚堝叧绯诲垎鏋�
4.5.2 涓庡皬棰濊捶娆惧叕鍙哥珵鍚堝叧绯�
4.5.3 涓庢皯闂村€熻捶涓粙绔炲悎鍏崇郴
4.6 缃戠粶鍊熻捶琛屼笟鏂拌繘鍏ヨ€呭垎鏋�
4.6.1 缃戠粶鍊熻捶琛屼笟鏂拌繘鍏ヨ€呭姩鍚�
4.6.2 缃戠粶鍊熻捶琛屼笟鏂拌繘鍏ヨ€呭姩鏈�
4.6.3 缃戠粶鍊熻捶琛屼笟鏂拌繘鍏ヨ€呯壒寰�
4.6.4 缃戠粶鍊熻捶琛屼笟鏂拌繘鍏ヨ€呭垱鏂版ā寮�
绗�5绔�锛氫腑鍥界綉缁滃€熻捶琛屼笟閲嶇偣鍖哄煙鍒嗘瀽
5.1 缃戠粶鍊熻捶琛屼笟鍖哄煙鍙戝睍鎬讳綋鎯呭喌
5.1.1 缃戠粶鍊熻捶浼佷笟鍖哄煙鍒嗗竷鍒嗘瀽
5.1.2 鍖哄煙鎬х綉缁滃€熻捶骞冲彴杩愯惀鐗圭偣
5.1.3 缃戠粶鍊熻捶骞冲彴鐨勯渶姹傚垎鏋�
5.2 鍖椾含甯傜綉缁滃€熻捶琛屼笟鍙戝睍鍒嗘瀽
5.2.1 鍖椾含甯傜綉缁滃€熻捶鐜鍒嗘瀽
锛�1锛夊寳浜競姘戦棿铻嶈祫闇€姹傚垎鏋�
锛�2锛夊寳浜競缃戠粶鍙椾紬瑙勬ā鍒嗘瀽
5.2.2 鍖椾含甯傚皬寰噾铻嶅彂灞曞垎鏋�
5.2.3 鍖椾含甯傜綉缁滃€熻捶鐜扮姸鍒嗘瀽
5.2.4 鍖椾含甯傜綉缁滃€熻捶绔炰簤鎯呭喌
5.2.5 鍖椾含甯傜綉缁滃€熻捶鍙戝睍鍓嶆櫙
5.3 涓婃捣甯傜綉缁滃€熻捶琛屼笟鍙戝睍鍒嗘瀽
5.3.1 涓婃捣甯傜綉缁滃€熻捶鐜鍒嗘瀽
锛�1锛変笂娴峰競姘戦棿铻嶈祫闇€姹傚垎鏋�
锛�2锛変笂娴峰競缃戠粶鍙椾紬瑙勬ā鍒嗘瀽
5.3.2 涓婃捣甯傚皬寰噾铻嶅彂灞曞垎鏋�
5.3.3 涓婃捣甯傜綉缁滃€熻捶鐜扮姸鍒嗘瀽
5.3.4 涓婃捣甯傜綉缁滃€熻捶绔炰簤鎯呭喌
5.3.5 涓婃捣甯傜綉缁滃€熻捶鍙戝睍鍓嶆櫙
5.4 娴欐睙鐪佺綉缁滃€熻捶琛屼笟鍙戝睍鍒嗘瀽
5.4.1 娴欐睙鐪佺綉缁滃€熻捶鐜鍒嗘瀽
锛�1锛夋禉姹熺渷姘戦棿铻嶈祫闇€姹傚垎鏋�
锛�2锛夋禉姹熺渷缃戠粶鍙椾紬瑙勬ā鍒嗘瀽
5.4.2 娴欐睙鐪佸皬寰噾铻嶅彂灞曞垎鏋�
5.4.3 娴欐睙鐪佺綉缁滃€熻捶鐜扮姸鍒嗘瀽
5.4.4 娴欐睙鐪佺綉缁滃€熻捶绔炰簤鎯呭喌
5.4.5 娴欐睙鐪佺綉缁滃€熻捶鍙戝睍鍓嶆櫙
5.5 骞夸笢鐪佺綉缁滃€熻捶琛屼笟鍙戝睍鍒嗘瀽
5.5.1 骞夸笢鐪佺綉缁滃€熻捶鐜鍒嗘瀽
锛�1锛夊箍涓滅渷姘戦棿铻嶈祫闇€姹傚垎鏋�
锛�2锛夊箍涓滅渷缃戠粶鍙椾紬瑙勬ā鍒嗘瀽
5.5.2 骞夸笢鐪佸皬寰噾铻嶅彂灞曞垎鏋�
5.5.3 骞夸笢鐪佺綉缁滃€熻捶鐜扮姸鍒嗘瀽
5.5.4 骞夸笢鐪佺綉缁滃€熻捶绔炰簤鎯呭喌
5.5.5 骞夸笢鐪佺綉缁滃€熻捶鍙戝睍鍓嶆櫙
5.6 姹熻嫃鐪佺綉缁滃€熻捶琛屼笟鍙戝睍鍒嗘瀽
5.6.1 姹熻嫃鐪佺綉缁滃€熻捶鐜鍒嗘瀽
锛�1锛夋睙鑻忕渷姘戦棿铻嶈祫闇€姹傚垎鏋�
锛�2锛夋睙鑻忕渷缃戠粶鍙椾紬瑙勬ā鍒嗘瀽
5.6.2 姹熻嫃鐪佸皬寰噾铻嶅彂灞曞垎鏋�
5.6.3 姹熻嫃鐪佺綉缁滃€熻捶鐜扮姸鍒嗘瀽
5.6.4 姹熻嫃鐪佺綉缁滃€熻捶绔炰簤鎯呭喌
5.6.5 姹熻嫃鐪佺綉缁滃€熻捶鍙戝睍鍓嶆櫙
绗�6绔�锛氫腑鍥界綉缁滃€熻捶骞冲彴缁忚惀鍒嗘瀽
6.1 B2C缃戠粶鍊熻捶骞冲彴缁忚惀鍒嗘瀽
6.1.1 闃块噷灏忚捶缃戠粶鍊熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙扮敤鎴疯妯″垎鏋�
锛�3锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�4锛夊钩鍙拌惀鏀舵儏鍐靛垎鏋�
6.1.2 鍏ㄧ悆缃戠綉缁滃€熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�3锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
锛�4锛夊钩鍙拌捶娆捐垂鐜囧垎鏋�
6.1.3 鏁伴摱鍦ㄧ嚎缃戠粶鍊熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
锛�3锛夊钩鍙拌捶娆捐垂鐜囧垎鏋�
锛�4锛夊钩鍙版湇鍔℃敹璐瑰垎鏋�
6.1.4 鏄撹捶缃戠綉缁滃€熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�3锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
锛�4锛夊钩鍙拌捶娆捐垂鐜囧垎鏋�
6.2 P2P锛圕2C锛夌綉缁滃€熻捶骞冲彴缁忚惀鍒嗘瀽
6.2.1 绾㈠箔鍒涙姇缃戠粶鍊熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�3锛夊钩鍙拌惀鏀舵儏鍐靛垎鏋�
锛�4锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
6.2.2 瀹滀汉璐风綉缁滃€熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙扮敤鎴疯妯″垎鏋�
锛�3锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�4锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
6.2.3 鎷嶆媿璐风綉缁滃€熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙扮敤鎴疯妯″垎鏋�
锛�3锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�4锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
6.2.4 闄嗛噾鎵€缃戠粶鍊熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙扮敤鎴疯妯″垎鏋�
锛�3锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�4锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
6.2.5 璇佸ぇe璐风綉缁滃€熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙扮敤鎴疯妯″垎鏋�
锛�3锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�4锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
6.2.6 浜轰汉璐风綉缁滃€熻捶骞冲彴
锛�1锛夊钩鍙板彂灞曠畝鍐靛垎鏋�
锛�2锛夊钩鍙扮敤鎴疯妯″垎鏋�
锛�3锛夊钩鍙颁笟鍔¤寖鍥村垎鏋�
锛�4锛夊钩鍙颁富钀ヤ笟鍔″垎鏋�
绗�7绔�锛氫腑鍥界綉缁滃€熻捶琛屼笟鍙戝睍瓒嬪娍涓庢姇璧勫墠鏅�
7.1 缃戠粶鍊熻捶琛屼笟鍙戝睍鐡堕鍒嗘瀽
7.1.1 缃戠粶鍊熻捶骞冲彴涓讳綋璧勮川闂
7.1.2 缃戠粶鍊熻捶琛屼笟椋庨櫓鎺у埗鐡堕
7.1.3 缃戠粶鍊熻捶琛屼笟瀹㈡埛鎷撳睍鐡堕
7.2 缃戠粶鍊熻捶琛屼笟鍙戝睍瓒嬪娍鍒嗘瀽
7.2.1 缃戠粶鍊熻捶琛屼笟鍏煎苟閲嶇粍瓒嬪娍
7.2.2 缃戠粶鍊熻捶琛屼笟杩愯惀妯″紡鍙戝睍瓒嬪娍
7.2.3 缃戠粶鍊熻捶涓庡緛淇℃満鏋勫悎浣滆秼鍔�
7.2.4 缃戠粶鍊熻捶琛屼笟淇℃墭鍖栬秼鍔�
7.2.5 缃戠粶鍊熻捶琛屼笟瑙勮寖鍖栬秼鍔�
7.3 缃戠粶鍊熻捶琛屼笟鎶曡祫鍓嶆櫙鍒嗘瀽
7.3.1 缃戠粶鍊熻捶椋庨櫓璧勬湰鎶曡祫鐘跺喌
7.3.2 缃戠粶鑱斾繚璐锋妯″紡鍙戝睍鍓嶆櫙
7.4 缃戠粶鍊熻捶琛屼笟鎶曡祫椋庨櫓涓庤閬�
7.4.1 缃戠粶鍊熻捶琛屼笟鎶曡祫椋庨櫓鍒嗘瀽
锛�1锛夌敱浜庢硶寰嬬己澶卞鑷寸殑椋庨櫓
锛�2锛夌綉缁滃钩鍙扮敤鎴峰鑷寸殑椋庨櫓
锛�3锛夊€熻捶骞冲彴鑷韩瀵艰嚧鐨勯闄�
7.4.2 缃戠粶鍊熻捶琛屼笟椋庨櫓瑙勯伩鎺柦
7.4.3 缃戠粶鍊熻捶椋庨櫓瑙勯伩鍒涙柊寤鸿
7.5 缃戠粶鍊熻捶琛屼笟鎶曡祫寤鸿
7.5.1 缃戠粶鍊熻捶骞冲彴钀ラ攢绛栫暐寤鸿
锛�1锛夌綉缁滃€熻捶骞冲彴钀ラ攢绛栫暐鐨勯€夋嫨
锛�2锛夌綉缁滃€熻捶骞冲彴钀ラ攢绛栫暐鐨勫疄鏂�
7.5.2 缃戠粶鍊熻捶杩濈害椋庨櫓闃茶寖寤鸿(ZY TL)
閮ㄥ垎鍥捐〃鐩綍锛�
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