涓浗鐜╁叿琛屼笟鍝佺墝鎺堟潈涓氬姟鍙戝睍鐜扮姸鍒嗘瀽锛氱帺鍏疯鎺堟潈浼佷笟涓昏闆嗕腑鍦ㄥ崕鍗楀拰鍗庝笢鍙戣揪鍦板尯锛屽叾涓箍涓滃崰37.1%[鍥綸

涓浗鐜╁崗浠�168瀹跺湪2020骞存湁鍝佺墝鎺堟潈涓氬姟鐨勭帺鍏蜂紒涓氫负鏍锋湰锛岃繛缁浜屽勾瀵逛腑鍥界帺鍏疯涓氬紑灞曞搧鐗屾巿鏉冧笟鍔＄殑鎬讳綋鎯呭喌杩涜浜嗘懜搴曡皟鏌ワ紝涓浗鐜╁叿琚巿鏉冧紒涓氬湪鍦板煙涓婂闆嗕腑鍦ㄥ埗閫犱笟杈冧负寮哄娍銆佸晢鍝佽锤鏄撹緝涓哄彂杈剧殑鍦板尯锛屼互骞夸笢鐪�(37.1%锛夈€佹禉姹熺渷锛�20.5%)銆佹睙鑻忕渷(12.6%)绛夊崕鍗楀拰鍗庝笢鍦板尯涓轰富銆�

2020骞翠腑鍥界帺鍏疯鎺堟牎浼佷笟鍖哄煙鍒嗗竷

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿浼佷笟鏄浗鍐呮渶鏃╀竴鎵瑰紑灞曡鑼冨寲鍝佺墝鎺堟潈涓氬姟鐨勮涓氫箣涓€锛岀帺鍏疯鎺堟潈鍟嗕紒涓氬紑灞曟巿鏉冧笟鍔＄殑骞翠唤鐩稿鏇撮暱锛屾湁瓒呰繃鍗婃暟(52.5%锛夌殑鍙楄鐜╁叿浼佷笟寮€灞曞搧鐗屾巿鏉冧笟鍔＄殑骞翠唤鍧囧湪6骞翠互涓婏紝鍏朵腑鏈�25.4%鐨勭帺鍏蜂紒涓氬紑灞曞搧鐗屾巿鏉冧笟鍔＄殑骞翠唤鍦�10骞翠互涓婏紝鐜╁叿浼佷笟鐩告瘮鍏朵粬琛屼笟涓嶪P鍚堜綔鏈夋垚鐔熴€佺ǔ瀹氱殑妯″紡銆�

2020骞翠腑鍥界帺鍏疯鎺堟潈浼佷笟寮€灞曟巿鏉冧笟鍔″勾浠�

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐩稿叧鎶ュ憡锛氭櫤鐮斿挩璇㈠彂甯冪殑銆�2022-2028骞翠腑鍥界帺鍏疯涓氬競鍦哄叏鏅皟鏌ュ強鎶曡祫娼滃姏鐮旂┒鎶ュ憡銆�

鐜╁叿琚巿鏉冧紒涓氱殑鎺堟潈涓氬姟鍗犳瘮鐩歌緝鏁翠綋琚巿鏉冧紒涓氭洿楂橈紝鏈�60.0%鐨勭帺鍏蜂紒涓氭巿鏉冧笟鍔″崰鍒板叕鍙告暣浣撲笟鍔＄殑4鎴愪互涓婏紝鍏朵腑33.3%鐨勭帺鍏蜂紒涓氭巿鏉冧笟鍔″崰鍒板叕鍙告暣浣撲笟鍔＄殑7鎴愪互涓娿€備竴鏂归潰锛岀帺鍏疯涓氫緷闈營P甯﹀姩閿€閲忕浉姣斿叾浠栬涓氭洿鏄庢樉锛屽彟涓€鏂归潰,寰堝鐜╁叿浜у搧寮€鍙戝湪鍚堜綔鍔ㄦ极褰辫IP鐨勫垵鏈熺瓥鍒掗樁娈垫椂锛屽氨宸茬粡寮€濮嬬珛椤�,鎴栧湪缁忚惀杩囩▼涓€愭笎褰㈡垚浜嗗師鍒汭P锛岀帺鍏蜂笌IP鐨勭浉浜掍績杩涗綔鐢ㄦ瘮鍏朵粬琛屼笟鏇翠负鏄庢樉銆�

2020骞翠腑鍥界帺鍏疯鎺堟潈浼佷笟鎺堟潈涓氬姟鍗犳瘮

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿琚巿鏉冧紒涓氫笌IP鍚堜綔鐨勬暟閲忛泦涓�3-5涓�/骞�,鍗犳瘮37.6%锛屽叾娆℃槸1-2涓紝鍗犳瘮29.4%銆傜浉姣旇鎺堟潈琛屼笟鏁翠綋锛岀帺鍏疯涓氬勾搴﹀悎浣淚P鐨勬暟閲忔洿澶氥€侀鐜囨洿楂樸€�

鐜╁叿琚巿鏉冧紒涓�2020骞村害鍚堜綔鎺堟潈鍝佺墝/I袪鏁伴噺

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿琚巿鏉冨晢閫夋嫨鍗￠€氬姩婕獻P杩涜鎺堟潈鍚堜綔鐨勬瘮渚嬫渶楂橈紝涓�38.1%锛屽崱閫氬姩婕拰鐜╁叿涔嬮棿鏈夊ぉ鐒剁殑鍏宠仈鎬с€佸緢寮虹殑鍖归厤鎬с€傛帓鍚嶇浜岀殑IP绫诲瀷鏄紒涓氬搧鐗�(11.9%锛夛紝鎺掑悕姣斾笂涓€骞翠笂鍗囦簡3浣嶃€�2020骞达紝蹇秷銆侀楗瓑浼佷笟鍝佺墝璺ㄧ晫鎺ㄥ嚭鐜╁叿鐨勮秼鍔挎槑鏄俱€�

鐜╁叿琚巿鏉冧紒涓氬悎浣淚P绫诲瀷

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿鍚堜綔鐨処P鍙椾紬浜虹兢鍗犳瘮鏈€楂樻槸4-10宀佸効绔�(25.7%锛夛紝18-25宀侀潚骞达紙19.9%)鎺掑悕绗簩锛岄殢鐫€娼帺銆佺洸鐩掔瓑鐖嗘鍑虹幇锛岃秺鏉ヨ秺澶氶潚骞翠汉鎴愪负IP鐜╁叿鐨勬秷璐硅€咃紝11-17宀佸皯骞�(19.1%锛夋帓鍚嶇涓夛紝杩欎笁涓兢浣撴槸鍥藉唴鐜╁叿浜у搧娑堣垂鐨勪富瑕佺兢浣撱€�

鐜╁叿琚巿鏉冧紒涓氬悎浣淚P鍙椾紬浜虹兢骞撮緞

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鏃犳槑鏄炬€у埆鍊惧悜鎬х殑IP浠嶆槸鐜╁叿浼佷笟閫夋嫨鐨勪富瑕両P绫诲埆,鍗犳瘮61.0%锛屽€煎緱娉ㄦ剰鐨勬槸,鐜╁叿浼佷笟瀵瑰コ鎬у悜IP鐨勯噸瑙嗙▼搴︽彁楂�,瀵圭敺鎬у悜IP鐨勯噸瑙嗙▼搴﹀垯鐩稿鍑忓急锛�2020骞寸帺鍏疯鎺堟潈浼佷笟鍚堜綔鐢锋€у悜IP鐨勫崰姣斾负15.3%锛岀浉姣斾笂涓€骞翠笅闄嶄簡4.7涓櫨鍒嗙偣锛�2020骞达紝鐢锋€у悜锛�15.3%锛変笌濂虫€у悜锛�23.7%)鐨勫樊璺濆澶э紝浠庝笂涓€骞寸殑2涓櫨鍒嗙偣涔嬪樊澧炲姞涓�2020骞寸殑8.4涓櫨鍒嗙偣锛屽彈娼祦鏃跺皻绫籌P鐜╁叿宕涜捣鐨勫奖鍝嶏紝濂虫€у悜IP姣旂敺鎬у悜IP鏇村彈鐜╁叿琚巿鏉冧紒涓氭杩庛€�

鐜╁叿琚巿鏉冧紒涓氬悎浣淚P鍙椾紬浜虹兢鎬у埆

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

2020骞寸帺鍏疯鎺堟潈鍟嗙殑涓昏鎺堟潈鍚堜綔妯″紡涓哄晢鍝佹巿鏉�(64.7%锛�,涓庢暣浣撹鎺堟潈琛屼笟鐨勪富瑕佹巿鏉冨悎浣滄ā寮忕浉鍚屻€傛澶栵紝鍝佺墝鑱斿悕(23.5%)鐨勫悎浣滄ā寮忎篃鍙楀埌鐜╁叿琚巿鏉冧紒涓氭杩庛€�

鐜╁叿琚巿鏉冧紒涓氱殑鎺堟潈鍚堜綔妯″紡

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿浼佷笟涓嶪P鎺堟潈鍚堜綔鐨勫悎鍚屾湡闄愪互2-3骞翠负涓伙紝鍗�65.2%锛屽叾娆�1骞村強1骞翠互涓嬪崰姣�22.1%锛�2-3骞寸殑鍚堝悓鏈熼檺閫備腑锛屾棦淇濊瘉璁捐寮€妯℃墍闇€鏃堕棿锛屽張淇濊瘉鐜╁叿浼佷笟鍙互杈冨揩鍦板簲瀵瑰競鍦哄彉鍖栥€�

鐜╁叿琚巿鏉冧紒涓氱殑鎺堟潈鍚堝悓鏈熼檺

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鍦ㄦ巿鏉冮噾鏀跺彇妯″紡涓婏紝鐜╁叿浼佷笟涓嶪P鎺堟潈鍚堜綔鏃讹紝浼犵粺鐨勪繚搴曟巿鏉冮噾锛嬫孩缂存巿鏉冮噾鏂瑰紡鍗犳瘮鏈€澶�(54.2%锛夈€傛澶栵紝鏃犱繚搴曢噾锛屾寜閿€鍞涓€瀹氭瘮渚嬫敮浠�(27.1%锛変篃杈冧负鏅亶銆�

鐜╁叿琚巿鏉冧紒涓氱殑鎺堟潈閲戞敹鍙栨ā寮�

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鍦ㄦ巿鏉冪帺鍏风殑閿€鍞柟寮忎腑锛岀嚎涓嬬粡閿€/鍒嗛攢鍟�(25.2%锛夋槸鎺堟潈鐜╁叿浜у搧鏈€閲嶈鐨勭粡閿€娓犻亾锛屽洜鍏剁幇鍦虹殑浣撻獙鎰熻€屽叿澶囦紭鍔裤€傛澶栵紝绾夸笂缁忛攢/鍒嗛攢鍟�(21.5%锛夈€佽嚜钀ョ嚎涓婃笭閬�(17.8%锛夌瓑涔熸槸鐜╁叿浜у搧鐨勯噸瑕侀攢鍞笭閬撱€傜嚎涓婃笭閬撳湪鐜╁叿閿€鍞笭閬撲腑鐨勪綔鐢ㄨ秺鏉ヨ秺閲嶈銆�

鎺堟潈鐜╁叿涓昏閿€鍞柟寮忓垎甯�

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿浼佷笟琛ㄧず鎺堟潈鑳戒负鐜╁叿浜у搧甯︽潵婧环锛屼笖閿€鍞鏅亶楂樹簬鏃營P鎺堟潈鐨勫悓绫讳骇鍝併€傛嵁浜嗚В锛孖P甯︾粰鐜╁叿浜у搧鐨勬孩浠疯兘鍔涘湪30%-50%鑼冨洿鍐咃紝浣咺P鎺堟潈缁欑帺鍏蜂骇鍝佹暣浣撻攢鍞鎻愬崌澧為暱鐜囨斁缂撱€�27.1%鐨勫彈璁夸紒涓氳〃绀篒P鎺堟潈甯﹀姩浜у搧閿€鍞彁鍗囧湪19%浠ュ唴锛岃繖涓€鏁板瓧鐩告瘮涓婁竴骞村鍔犱簡5.7涓櫨鍒嗙偣銆傚悓鏃讹紝渚濇墭IP鎺堟潈璁╃帺鍏蜂紒涓氳幏寰�1鍊嶄互涓婇攢鍞鐨勮兘鍔涘噺寮憋紝IP瀵归攢鍞鐨勪績杩涗綔鐢ㄥ苟涓嶆槸鑷姩鑾峰緱鐨勶紝杩樻槸闇€瑕佹巿鏉冨弻鏂圭殑鍏卞悓鍔姏杩愯惀銆佺浉浜掗厤鍚堟墠鑳藉彇寰楁洿濂界殑閿€鍞垚鏋溿€�

鎺堟潈鐜╁叿涓庡叾浠栧悓绫讳骇鍝佺殑閿€鍞宸埆

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

鐜╁叿琚巿鏉冧紒涓氭渶甯屾湜鐗堟潈鏂瑰拰鎺堟潈鍟嗘彁渚涚殑鍚庣画鏈嶅姟鍜屾敮鎸佹槸瀹氭湡鍐呭鏇存柊锛屼繚鎸両P鐑害銆�87.5%)銆侀珮鏁堢殑娌熼€氬拰瀹℃壒(54.9%锛夛紝涓庤鎺堟潈鍟嗘暣浣撶殑璇夋眰绫讳技銆傜帺鍏蜂紒涓氬悓鏍烽渶瑕佺増鏉冩柟淇濇寔IP鐑害锛屽甫鍔ㄤ骇鍝佺殑閿€鍞€傚€煎緱娉ㄦ剰鐨勬槸锛岀帺鍏蜂紒涓氳姹傜増鏉冩柟杩涜姝ｇ増缁存潈鍜屾墦鍑荤洍鐗堢殑闇€姹備緷鐒舵帓鍚嶇涓夛紝鍗犳瘮42.7%銆傜帺鍏疯涓氬巻鏉ユ槸鍋囧啋鐩楃増鐨勯噸鐏惧尯锛岀浉姣斿叾浠栬涓氾紝鐜╁叿浜у搧鐩楃増鐨勭幇璞℃洿涓轰弗閲�,鎵撳嚮鐩楃増闇€瑕佺ぞ浼氬悇鐣岀殑鍏卞悓鍔姏銆�

鐜╁叿琚巿鏉冨晢鏈€甯屾湜寰楀埌鐨勬湇鍔″拰鏀寔

璧勬枡鏉ユ簮锛氫腑鍥界帺鍗忓搧鐗屾巿鏉冧笓濮斾細銆佹櫤鐮斿挩璇㈡暣鐞�

浠ヤ笂鏁版嵁鍙婁俊鎭彲鍙傝€冩櫤鐮斿挩璇紙www.chyxx.com锛夊彂甯冪殑銆�2022-2028骞翠腑鍥界帺鍏疯涓氬競鍦鸿鎯呭姩鎬佸強鍙戝睍瓒嬪悜鍒嗘瀽鎶ュ憡銆嬨€傛櫤鐮斿挩璇㈡槸涓浗棰嗗厛浜т笟鍜ㄨ鏈烘瀯锛屾彁渚涙繁搴︿骇涓氱爺绌舵姤鍛娿€佸晢涓氳鍒掍功銆佸彲琛屾€х爺绌舵姤鍛婂強瀹氬埗鏈嶅姟绛変竴绔欏紡浜т笟鍜ㄨ鏈嶅姟銆傛偍鍙互鍏虫敞銆愭櫤鐮斿挩璇€€戝叕浼楀彿锛屾瘡澶╁強鏃舵帉鎻℃洿澶氳涓氬姩鎬併€�